Spending an additional $500 per month on advertising for lead generation can yield several direct and indirect benefits. Here are some:

1. Increased Visibility: More advertising generally means more visibility for your brand. This higher visibility can attract more potential customers, leading to increased leads.
2. Expanded Reach: A larger advertising budget can allow you to reach a larger audience or target new demographics, increasing the pool of potential leads.
3. Improved Brand Awareness: The more frequently people see your ads, the more they’ll recognize and remember your brand. This increased brand awareness can lead to a higher likelihood of individuals choosing your company when they need your services or products.
4. More significant Market Share: By out-advertising competitors, you can gain a more significant market share. This can lead to more leads, more sales, and greater profits.
5. Testing and Optimization: With more money to spend, you can afford to test different advertising strategies and optimize based on the results. This can lead to more effective advertising and a higher return on investment (ROI) in the long term.
6. Better Quality Leads: Higher-budget ads can often be targeted more precisely, potentially leading to higher-quality leads that are more likely to convert into customers.
7. Speedy Scaling: If you’ve already proven your business model and found a profitable advertising strategy, spending more on ads can be one of the quickest ways to scale your business.

Remember, however, that these potential benefits depend on effective advertising strategies. Simply spending more money without a clear plan may not yield the desired results. Always ensure your ad campaigns are well-planned, targeted, and tracked to measure their effectiveness.